Julie Kalt | Communications Specialist

Series of 3 Print Ads for The Ritz-Carlton Spa at Orlando Grande Lakes Mini-campaign of 3 magazine ads to promote awareness and sales at their new Central Florida location.

This case study explores the construction of the Miami IKEA, the chain's second largest U.S. location and their use of Kingspan's insulated metal panels to showcase IKEA's iconic bright yellow and bold blue corporate colors.  Click here to read case study online:  IKEA Case Study Full case study copy:  Big-Box Retailer Builds Second-Largest U.S. Store When a new IKEA store is built, it’s a big deal—and a comprehensive building project with exacting specifications. As the world’s largest home furnishings retailer, with 361 stores in 45 countries, IKEA puts a great deal of research into the selection of its store sites and resulting construction plans. In line with its Swedish heritage and its respect for the environment, IKEA believes it can “be a good business while doing good business,” and aims to minimize its impact. Globally, IKEA evaluates locations regularly for conservation opportunities, integrates innovative materials into product design, works to maintain sustai...

e-Magazine article detailing the dark side of debt settlement, from Military Money Magazine: Originally published in Military Money Magazine, in an effort to provide sound financial advice to our troops, especially those reentering the public sector. It focuses on the potential pitfalls of debt settlement agreements, giving military members and their loved ones a realistic view of a financial path they should avoid, with good reason. T his article can also be viewed at  http://bluetoad.com/publication/index.php?i=28480&m=&l=&p=9&pre=&ver=swf

This print ad was created to promote the membership benefits of the Advisors Forum, a unique collaborative network made up of thousands of estate and wealth planning professionals in all 50 states. 

These online banners were created for the home page of WealthCounsel's public-facing website to introduce the company's products and services

Print Ad for AARP Magazine promoting InCharge Debt Solutions:  Because seniors are unfortunately often faced with debt as they head into what should be their "golden years," InCharge regularly advertised to this group. This ad offers a lighter, motivational reminder of where to turn and who to trust.

Magazine ads (2) promoting LED lighting manufacturer Illumination Junction